How to Celebrate Business Wins Better this St George’s Day

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statue of st george from very low angle. greyscale bar the pop of red on the English flag

How to Celebrate Business Wins Better this St George’s Day

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Today marks St George’s Day, the patron saint of England, as well as Bulgaria, Georgia, and Spain. Often though, celebrating his successes are overlooked, or at least diluted to just the story of the man who slays the dragon. It got us thinking about the ways in which this lack of recognition translates into English business culture: we seem to struggle to truly acknowledge our efforts and successes.

Of course, there are upsides to being cool and understated – always striving to meet and exceed goals. However, if you don’t shout about your work, who will? If you can’t convince yourself that what you’ve accomplished is important, how can you convince a prospective client? The best promotional material can prove that you are honouring the promises you sell.

Not only does this do wonders for your PR, but it also helps to truly appreciate your internal network; colleagues, partners all need to hear that they are part of the positive climate that your business strives for.

Reward people with praise, with pastry, with passion!

According to Therese Huston PHD, author of Let’s Talk: Make Effective Feedback Your Superpower, communicating people’s wins are crucial to supporting their creativity and ethics. These fall into two main categories in the workplace: ‘We-Strengths’ and ‘Me-Strengths’. Put simply: what is a strength of the team in this moment, and what is a talent that each member has demonstrated? Not only do they appreciate your consideration, but they are proven to be more likely to thrive on this approval. Watch Huston’s TED Talk for more inspiration.

According to Indeed, recognising people’s reliability is one of the most overlooked aspects of praise. It’s easy to assume that without this, people are more likely to take the breaks off their dedication as they lose motivation.

So, how do you communicate this? Depending on your schedule, a face-to-face conversation may not be achievable after every project or significant sale. Reading an unexpected email, and seeing the words in black and white, can be just as – if not more – impactful as verbal praise. Going one step further to posting publicly, such as adding a positive attribute to their LinkedIn profile could be even better!

This St George’s Day, we hope you will consider ways to better embrace compliments and praise for your business and show it off! We’d love to celebrate with you; feel free to give yourself a shoutout in the comments below!

If you’d like coaching on how to present your business successes to potential clients or sponsors, check out our partner The Business Hub’s Speaker Showreel.

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Six Tips for Eco-friendly Entrepreneurship

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Today is Earth Day, and we’ve been researching all the ways that businesses, large and small, can make a huge difference to their carbon footprint and their impact on the environment. Eco-anxiety is a real thing, but as it turns out, it’s really very simple to make change. Here are six top tips for making swaps that save the planet.

You needn’t be overwhelmed – implementing an action plan overcomes the negative feelings and look forward to how you can make a long-lasting impact. Just start now.

Introduce a recycling scheme

By removing waste bins by staff desks, you’ll make people get up and move to the bin. What comes next is making sure that they have access to the right categories of waste disposal bins: waste, recycling, electronic recycling, etc.

You are indirectly saving energy by advocating for recycling. According to Clean River, when aluminum cans and bottles are recycled, we can save 95% of the energy used to produce these cans compared to when using raw materials.

Here is what you could save from landfill, according to the EPA:

21% of food, the largest component of landfill

14% of paper and cardboard

10% of rubber, leather, and textiles

18% of plastic

Reduce single-use waste

WWF recently teamed up with Sky to create #PassonPlastic. Part of their campaign is to draw attention the throw away culture we have at work.

Often travel enables some of this carelessness – one-use coffee cups and plastic cutlery being huge culprits. Even the smallest switch to some reusable travel cutlery from sustainable materials such as bamboo and/or carrying a reusable coffee cup or water bottle could make a substantial difference.

Ditch the plastic wraps and tinfoil sandwich hats and try beeswax wraps, the reusable, flexible alternative for wrapping up food and keeping it clean.

Make a proper coffee and buy bags of the stuff, or look for biodegradable pods for your machine.

Small changes in habits really can make the difference.

Use non-toxic cleaning products

There’s been a surge in recent times of eco-friendly cleaning products that don’t run into water supplies to potentially harm ourselves or the wildlife around us. You can buy refills that reduce the amount of plastic you are using further.

Ecover, BioD, Ocean Saver, Method – all brands at the forefront of the movement away from toxic cleaners towards ones that are considerate and just as effective.

Go as paperless as possible

Did you know that approximately 20% of print jobs are never collected from the printer? I bet you can believe that employees can spend as much as 40% of their time looking for a lost printed document.

When it comes to working as a team online, it’s never been easier. All the biggest tech companies have got onboard with creating hubs and cloud services where ideas can be saved securely and collaboratively worked to perfection. There are even note-taking apps such as Evernote for keeping track of meetings.

Outside of the office: ask for e-receipts wherever possible, take your newsletters online, use group chats to cut down on paper memos, use a tool such as DocuSign for collecting digital signatures. These are just a handful of the ways you can adapt.

Remote working

If the pandemic has taught us anything, it’s that office working isn’t for everyone and working remotely and effectively is possible. Not only does this increase your time in bed each morning, but it’s great for the environment.

A car produces about 4.6 tonnes of carbon dioxide each year on average. Imagine how much your carbon footprint would reduce, if even a handful of your staff were working remotely.

Furthermore, you’re also cutting down on energy use in the office: the kettle is going to be boiling less, the microwave is going to be pinging less, and there will be less computers at use. This means your operational costs will be reduced too.

Furthermore, when it comes to saving office space you are also reducing the heating and lighting energy costs throughout the year.

Go for smart energy readers or provide your own renewable energy

Whether you’re working remotely, or you are back in the office, it’s important to be considerate of the amount of energy you are using. There are smart meters that can help you do this.

In certain companies, such as Smart Meters GB, small businesses may even get hold of them free of charge. If you are conscious of your energy consumption, then not only are you saving the planet, but you’re saving your pocket.

From there, you can use the data you receive and even consider whether you could use a cleaner alternative. The most accessible green energy source that will also slice down a business’ bills is the use of solar panels. They’re bound to pay for themselves shortly after their installation, and it’s a great badge of honor to show for the company’s social responsibility.


When it comes to being green, one step forward is better than none at all. Even if you just choose one of these elements to incorporate into your eco-friendly entrepreneurship, the world will be better for it.

Let us know what you will choose to do to help this Earth Day!

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How does Ramadan affect business in the food industry?

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Today we’re reflecting on Ramadan. Muslims believe that Ramadan teaches them to practice self-discipline, self-control, sacrifice, and to have empathy for those who are less fortunate. This time of fasting is part of encouraging actions of generosity and compulsory charity, or zakat 

During this time people fast from dawn until dusk, therefore changing the behaviours of how food is consumed. This got us thinking about how the food industry has coped with the pandemic.  

How does Ramadan affect food consumption?  

Many Muslim households contribute heavily to café culture, as strange as it may seem, which booms during Ramadan despite footfall reducing during the days. The HLB (Global Advisory and Accounting Network) found that in the United Arab Emirates, 46% of average families prefer to have Iftar out at least once a week and 26% order for delivery too.  

 In fact, according to HLB, food bills soar by at least 50% in this time and the Ramadan period accounts for 15% of annual expenditure on food. 

How has COVID affected the sector?  

Over the last crazy year or so, the one constant has been the demand for food. Our consumption hasn’t lessened any… as evidenced by empty shelves left by panic-buyers early in the unfurling of the pandemic.  

So, local businesses have an opportunity to promote themselves even more, to take advantage of shift in ‘stay local’ mindsets of the general public.  

Food delivery services have boomed since the pandemic: local takeaways have thrived, and big restaurants have also been adapting. To counter the impact of Covid-19, these bigger brands must embrace social media and online marketing to keep their sales up. 

Video marketing within the catering world 

At The Business Hub we work alongside companies in the food sector to bring them a new approach using our bespoke linked video marketing product allows us to create a further reach, both local nationally and internationally.  

For one prime example of successful video marketing, watch this exemplar video of our work with London Deli Company. 

Get in touch  

To book a free chat with Paul to discuss where your business could benefit from linked video marketing, call 01484 401737 

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Here’s How To Bring The Light Into Your Business this Easter

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Happy Easter weekend, folks! Here at TBH Mastermind we’re reflecting on just how quickly the first business quarter seems to have gone… with a face full of chocolate, of course. We’re also looking forward to the second quarter and wondered what you were getting up to. Hopefully, just like the spring freshness, your latest projects are all coming into fruition.

While you are eating your Easter eggs and taking a pause, also make time for some contemplation on what the sticking points in your business could be.

Often, we measure the success of projects as standalone. However, what we then overlook is the one Big Domino that could topple your challenges to optimise the operations and campaigns you run business-wide!

The Big Domino theory is something that Paul Simpson and Peter Cruikshanks (co-owners of TBH Mastermind) are champions of, and they’d love to help you find yours. To find out more, we’re offering you free access to this short seminar featuring Peter and Paul.

Watch it any time, any place, as many times as you like. Alternatively, you can read our previous blog for more information on the subject and then take advantage of a free, no-strings chat with the pair, before you decide if we’re the best coaching fit for you.

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Expressing gratitude and making a good impression on your clients: Thoughts for Maundy Thursday

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Each year on Maundy Thursday, the Queen hands out coins for as many cumulative years as she has been on the throne. The more she hands out, the less it is worth… in terms of their mint, but maybe not in the sense of honour the recipient feels.

This gesture could be easily translated into your business etiquette with your clients. It may seem that you do not have the flexibility in your budget to offer people grandiose discounts, freebies, those sorts of things. However, as the Queen demonstrates, it is the recognition of someone’s loyalty or glowing review that can be most rewarding.

“It’s too hectic around here for that…”

We get it. Whether you’re a solo powerhouse keeping every gear turning by yourself, or you have a brilliant team surrounding you, there never seems to be enough time.

However, one of the simplest ways to feel more centered is to set aside time in your hectic days to sit down, log into your emails, social media, open your texts, etc. and just be present: thank the people who are kind about you and your service or product and engage with your following.

Allowing yourself to enjoy the feeling of praise will also benefit your mental wellbeing and keep you more centered if things should go awry.

People pointing out your pinch points only make for better service next time

Rather than stressing that something hasn’t gone quite how you expected, thank people for their patience and reassure them (and yourself) that amends will be made.

Switching from apologetic to appreciative in light of constructive criticism is a powerful tool for keeping calm. In turn your customer will recognise the honesty and reciprocate the respect demonstrated in these conversations.

Build your brand affinity

Customer relationship management is often the most crucial elements of becoming a successful business with a stable return income.

We know striking a balance can be difficult. It is always worthwhile though: amicable customer: business and business: business relationships develop your brand affinity.

The free word-of-mouth marketing that comes from the customers that feel the most invested in your company will, in time, also encourage a larger community to come into the fold and discover how great your company is!


This Maundy Thursday, we’re asking you to consider your relationship with your clients, and how you leave them with a good enough impression that they will remember you above your competitors in the future. What makes your customers feel most valued? Share your tips in the comments below or Tweet us: @tbhmastermind.

TBH Mastermind pride ourselves on creating a safe environment for businesspeople to share their experiences. Our members credit us with making not only considerable progress in not only the logistics of their business, but in finding a better balance for their mental well-being. If that sounds like something you’d like to be part of, book a free chat with Peter and Paul.

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The Mothers of Invention: My Business Model – Thoughts for Mother’s Day

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As today marks Mother’s Day for the UK, it seems appropriate to reflect on the maternal influences in our lives, and how they have shaped them. More specifically, how has your mother, grandmother, aunt, sister – whoever raised and continues to raise you to new standards – shaped your business acumen?

‘Mums’ can be great leaders, as they have the skills to nurture passions. They assemble and run teams and play an essential role in the development of the next generation of leaders. They inspire us when our backs are against the wall because they believe in us….

Richard Branson famously has huge admiration for his mother, Eve Branson, the philanthropist and child welfare advocate. He portrayed her, in his celebration of her life, as “always working a project; she was inventive, fearless, relentless – an entrepreneur before the word existed” and this inspired his own tenacity for creativity and business. He says he certainly owes his career to her and contributes much of his charitable funds to the Eve Branson Foundation, which she established in Morocco.

The role modelling from maternal influencers undoubtedly has an impact on how people conduct their business. Shaheena Janjuha‐jivraj is a Lecturer in Entrepreneurship and Family Businesses and found that, in British Asian families, a mother’s influence will ‘determine whether her daughter has a platform to assert herself as an equal party’ or whether she ‘needs to adopt a dexterous approach in order to balance relations’.

In family-run businesses that are passed down, the Brunel University lecturer found that mothers act as ‘crucial buffers’ between generations. In short, mothers are the gage of how to show respect and skills in the workplace.

Are you a better manager because she taught you compassion? Are you a good listener because she taught you respect? Are you good at prioritising because she taught you the things to grasp tightly and what to drop, as you juggle responsibilities? What can you say ‘thank you’ to her for today? Let us know in the comments below, or by tweeting us @tbhmastermind.

 To hear from our TBH Mastermind clients and book a free call with Paul Simpson and Peter Cruikshanks (our co-founders), click here.

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Are you going GREEN on the 17th of March?

Why? Well, it’s St Patricks Day! Sláinte, everyone! This celebration has taken over the world and the great new is you don’t have to be Irish to be a part of it, you can simply enjoy the craic. Around 150 million people celebrate St. Patrick’s Day every year. It’s a day of celebration that’s growing in popularity across the globe. The Irish do know ow to party, after all.

They go ‘green’ every 17th of March, wearing their shamrocks, their felt hats, knock back their neon green cocktails, the works. The total spending dedicated to the day in 2018 was close to a staggering $6 billion.

However, it’s not just all partying, there are valuable business lessons to be learned. With the world in flux and St Patrick’s Day upon us, it’s an opportunity that all businesses should look to embrace. Often though, it is ignored.

St Patrick’s day is an opportunity to grab the attention of a section of the market you that may not be aware of you. Say to anyone ‘an Irish man walks into a bar…’ and the jokes just roll off the tongue… What do people think of when they think of your business and how can you cut your slice of cake straight through the rest of the noise on the day?

This is your opportunity to demonstrate your business’ personality. In this case, grabbing their attention with the potential for humour might be all it takes for customers to ‘like’ you. They might have otherwise been unaware of indifferent to you or your brand. Breaking the ice with humility and creativity begins building trust; trust is the hardest element to create marketing!

If you would like to have a conversation about how your business can implement a strategy on looking at future marketing opportunities, get in touch with Peter Cruikshanks (our favourite Irishman!) and Paul Simpson at TBH Mastermind for free natter. In the meantime, enjoy the craic and may the luck of the Irish be with you!

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Niche marketing done well by the Welsh: Happy St David’s Day!

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The Welsh are a nation of people famous for the passion and belief in their tiny country. Be it the fine Welsh lamb, leeks, daffodils, or their famous sports stars such as Gareth Bale and Ryan Giggs, they know how to highlight the best of themselves. No day better reflects that than celebrations on St David’s Day.

More than this, being Welsh is a feeling of distinct uniqueness. They know how to brand themselves well enough to be iconic across the globe.

The world’s biggest brands are adopting local niche marketing approaches through targeted campaigns. There is a consumer-driven movement to support this kind of business.

So, what can you learn from Wales about marketing your business identity? How do you make your customers and clients feel when they deal with your business? The key is finding your niche. Where and what is your unique selling point?

Think about Wales for a few moments what comes to mind? And how does that feel to you? Then, think about what would come to your customers minds when thinking about your business. What do they “feel”?

Brand identity goes beyond just a sleek logo and good ad placement. It’s so much more. It’s about creating a community that encourages people to come and stay with your company. According to Shopify, “your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t.”

Take a more objective look; see each element of your company through your customers’ eyes. Remember that first impressions count, especially in terms of:

  • The environment in which the customer/client is being hosted
  • Print collateral, signage, packaging
  • Website and online advertising
  • Content publishing
  • Sales and customer service – most importantly user experience
  • The relationship between staff.

The essence or feeling of the Welsh brand is actually the compound of many different brands: regional, local, individual, all of which make the whole more than the sum of the parts. The Welsh flag was voted the coolest of all the flags in the world with the mighty red dragon. Yet, in GDP terms, it hits well above its weight.

If you would like to understand more about how your company can find its niche, be loved by your customers and discovered by your potential prospects, here at The Business Hub, Paul Simpson is available with one of his free no-nonsense straight-to-the-point Yorkshire style discovery sessions.

If you would like some help, please get in touch via LinkedIn or find out more from the website and blog archive brimming with tips and hints. Cerddwch Mlaen!

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You Are an Unstoppable Entrepreneur: Your Breakthrough Year Starts Now!

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We’re friendly folk here at TBH Mastermind, and we’d love for you to join our free taster session on the 19th January 2021 at 8: 30A.M (British Time), so you can get a feel for our community. You can register to join here.

If you’re looking to find out what brilliant business resolutions you should set for the year ahead, then you should choose our safe space to discuss with the brightest entrepreneurial minds. Our clients are no different from you; they want a perpetually better business. What better a way to learn that than a very candid conversation about all the ways not to go about things, in balance with top tips?

TBH Mastermind is designed for those who are looking for that edge in business and in life and will facilitate a breakthrough year for both your business and your life.

We would say that though, wouldn’t we? So, hear what people say In Their Own Words.

We are passionate about finding your One Big Domino that needs to be toppled for you to get to the top of your game. Paul Simpson and Peter Cruikshanks (co-founders) explain the Domino Principle and what makes these coaching sessions unique here.

If you’d rather not jump straight in, watch our short 15 minute video explaining what we want to help you do, like get off the cash flow roller coaster, work with great clients, and spend time revelling in the success of your hard work with your loved ones.

Watch this video as an example of the knowledge we could offer you.


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Rejuvenate Your Business Aspirations This Winter Solstice  

Since prehistoric times, the Winter Solstice has represented the death and rebirth of the sun and, in essence, a rejuvenation of energy on Earth. As the nights get longer, it’s time to think about this: what is it that I want from my business? Don’t consider what it should be, or what others expect it to be. Just picture your ideal business. 

Businesses wane and wax like moon throughout the seasons. Sometimes, it can feel like a dark, unbreaking winter has hit, but then comes the sun. It can often feel as though there aren’t enough hours in the day, and they only get shorter as you get busier.  

 Often, it’s in the midst of your busiest season that you can receive the most insightful help. You don’t have to cast your mind back to surmise what your processes are. External evaluators can see it in action and tell you how to streamline or simplify to make the most of your peak demand. 

How can you transform your business into the beacon of its industry?

By joining a group with us at TBH Mastermind, you could ask all the right questions to get your business to where you always dreamed it could be and stay committed through our rotating accountability hot seats.  

How can you transform your business into it’s next season? To hear from businesses just like yours that took the leap of faith into our services, watch our testimonial video