Today marks St George’s Day, the patron saint of England, as well as Bulgaria, Georgia, and Spain. Often though, celebrating his successes are overlooked, or at least diluted to just the story of the man who slays the dragon. It got us thinking about the ways in which this lack of recognition translates into English business culture: we seem to struggle to truly acknowledge our efforts and successes.
Of course, there are upsides to being cool and understated – always striving to meet and exceed goals. However, if you don’t shout about your work, who will? If you can’t convince yourself that what you’ve accomplished is important, how can you convince a prospective client? The best promotional material can prove that you are honouring the promises you sell.
Not only does this do wonders for your PR, but it also helps to truly appreciate your internal network; colleagues, partners all need to hear that they are part of the positive climate that your business strives for.
Reward people with praise, with pastry, with passion!
According to Therese Huston PHD, author of Let’s Talk: Make Effective Feedback Your Superpower, communicating people’s wins are crucial to supporting their creativity and ethics. These fall into two main categories in the workplace: ‘We-Strengths’ and ‘Me-Strengths’. Put simply: what is a strength of the team in this moment, and what is a talent that each member has demonstrated? Not only do they appreciate your consideration, but they are proven to be more likely to thrive on this approval. Watch Huston’s TED Talk for more inspiration.
According to Indeed, recognising people’s reliability is one of the most overlooked aspects of praise. It’s easy to assume that without this, people are more likely to take the breaks off their dedication as they lose motivation.
So, how do you communicate this? Depending on your schedule, a face-to-face conversation may not be achievable after every project or significant sale. Reading an unexpected email, and seeing the words in black and white, can be just as – if not more – impactful as verbal praise. Going one step further to posting publicly, such as adding a positive attribute to their LinkedIn profile could be even better!
This St George’s Day, we hope you will consider ways to better embrace compliments and praise for your business and show it off! We’d love to celebrate with you; feel free to give yourself a shoutout in the comments below!
If you’d like coaching on how to present your business successes to potential clients or sponsors, check out our partner The Business Hub’s Speaker Showreel.